GameStop's Collectibles Business Now Outearns Its Games
GameStop posted its best-ever Q2 operating income as collectibles hit 45% of sales and its eBay stake grew to $4.9 billion.
A video game retailer that barely sells video games anymore
GameStop reported its highest second-quarter operating income in company history on Tuesday, and the number that explains why has almost nothing to do with video games. Collectibles net sales grew 57% year over year to $356.3 million, now accounting for 45.1% of the company's total net sales, nearly matching video games and hardware combined as the company's core business. Operating income for the quarter came in at $160.2 million, and the company raised its full-year fiscal 2026 Adjusted EBITDA outlook to in excess of $650 million.
For a retailer that spent the better part of a decade defined by its meme-stock status and a shrinking mall-based video game business, Tuesday's numbers describe a company that has quietly become something structurally different: part collectibles retailer, part investment vehicle, with video games now just one piece of a considerably more diversified operation.
What's actually sitting on the balance sheet
The scale of GameStop's cash and investment position is the more striking detail buried in the release. As of August 1, 2026, the company held $5.4 billion in cash, cash equivalents, marketable securities, and digital assets and related receivables, alongside a separate $4.9 billion investment in eBay Inc. common stock, roughly 43.4 million shares. Combined, that's close to $10.3 billion in liquid and near-liquid assets sitting on the balance sheet of a company whose core retail operations, while improving, remain a fraction of that size.
That eBay position tells its own story about how GameStop's capital allocation strategy has evolved. The company converted a previously disclosed derivative position related to eBay into a direct equity investment during the quarter, a move that produced approximately $238 million in net gains tied to the eBay derivative asset and equity investment, partially offset by a roughly $75 million loss on digital assets and related receivables. Net income for the quarter landed between $290 million and $310 million, meaningfully higher than the $168.6 million reported in the same quarter a year earlier, and a substantial share of that increase traces directly back to investment gains rather than core retail performance alone.
Cleaning up the balance sheet while building the investment portfolio
GameStop didn't just grow its investment holdings this quarter; it also used part of its cash position to reduce debt. On September 3, just before releasing full results, the company completed privately negotiated exchanges retiring approximately $1.4 billion in aggregate principal of its zero-coupon convertible senior notes due 2030 and 2032, cutting total long-term debt down to roughly $2.8 billion. Retiring convertible notes carrying no interest coupon, using cash the company already has on hand, is a fairly straightforward deleveraging move, but it's notable timing: doing so in the same week as releasing headline earnings suggests deliberate balance-sheet housekeeping ahead of a report management clearly wanted to present as clean as possible.
That combination, aggressive investment activity in equities like eBay alongside active debt reduction, reflects a company managing its considerable cash pile with real intentionality rather than simply sitting on it. It's a meaningfully different capital allocation posture than GameStop's balance sheet suggested even a couple of years ago, when the company's massive cash reserves were more often discussed as a war chest without a clearly articulated deployment strategy.
A reporting change that reflects where the business actually is
GameStop also restructured how it reports its own sales categories this quarter, splitting results into three buckets: Collectibles, Video Games, and Pre-Owned and Refurbished, with prior-period figures recast to match the new presentation. The company said the change "aligns with how management views and operates the business," a telling admission on its own. A company doesn't reorganize its financial reporting categories casually; doing so signals that collectibles have grown important enough, and distinct enough from traditional video game retail, that management now needs a dedicated reporting lens to track it properly, rather than folding it into a broader, less informative merchandise category.
That reporting shift matters for how investors should read GameStop going forward. A company whose internal financial architecture increasingly separates collectibles from video games is implicitly signaling where it expects future growth to concentrate, and 57% year-over-year growth in a category now representing 45% of total sales is a difficult trend to interpret as anything other than a genuine, structural shift in what GameStop actually sells.
What this means for how the stock should be valued
GameStop's situation creates a genuinely unusual valuation puzzle for investors. Traditional retail metrics, same-store sales, foot traffic, inventory turnover, still matter for the collectibles and pre-owned segments, but they tell an incomplete story for a company sitting on nearly $10 billion in cash, digital assets, and public equity holdings. Assessing GameStop today requires evaluating it partly as a specialty retailer executing a genuine category pivot toward collectibles, and partly as an investment holding company whose returns depend on decisions like the eBay stake and its digital asset holdings performing well, decisions that have nothing to do with how many collectible figures or trading cards move through its stores.
That dual identity cuts both ways for investors. The collectibles growth demonstrates the retail business itself is finding genuine traction in a product category the company evidently believes has durable staying power, unlike the secularly declining physical video game market GameStop was built around. But the investment portfolio, however large and however well it performed this particular quarter, introduces a layer of market risk, tied to eBay's stock price and digital asset valuations, that a traditional retail investor wouldn't normally need to underwrite when evaluating a specialty retailer's quarterly results.
What to watch next
The raised full-year Adjusted EBITDA guidance, now above $650 million, suggests management expects the collectibles momentum to continue rather than prove a one-quarter anomaly, and the debt reduction completed just before earnings signals a company actively managing its balance sheet rather than simply accumulating cash passively. Whether GameStop continues expanding its equity holdings, deploys more capital into further debt reduction, or redirects investment toward its retail transformation directly, will likely do more to shape the stock's trajectory over the coming year than any single quarter's collectibles growth rate. For a company that spent years being valued almost entirely on speculative sentiment rather than underlying business fundamentals, Tuesday's results offer something genuinely different: an actual operating and investment thesis investors can evaluate on its own terms.
Written by
Mr. Jitendra Bhatt
Deep understading of finance area and writer covering markets, investing, and economic policy.




